Advertising signal



Jan. 7, 1958 Filed Aug. 6, 1956 R. M. BRUNER 2,818,668

ADVERTISING SIGNAL 2 Sheets-Sheet l INVENTOR. Rea M. Brunei.

ATTORNEVJ.

Jan. 7, 1958 R. M. BRUNER ADVERTISING SIGNAL ,2 Sheets-Sheet 2 Filed Aug. 6, 1956 A 7' T'ORNE Y6- Rea- Ai 5751 28!) iliifi This invention relates to advertising signals, and more particularly to an advertising signal having stop and go lights in timed relation with advertising panels for displaying in a prominent and commanding position within a store or other establshrnent.

The principal objects of the present invention are to provide a sign of pleasing appearance and of rigid construction; to provide a sign which may be mounted upon the counters or shelves in a store such as a grocery store or the like which will be easily seen by the customers throughout the store and designed to attract attention; to provide advertising spaces above the stop and go signals of the device on which color transparencies of products may be displayed; to provide means for synchronizingillumination of the advertisement in timed relation with the stop and go signals; to provide light means for the go signal and a light means for illuminating the stop signal at the same time illuminating the advertising feature; to provide a mechanical device of this character without moving parts and still conveys anif'mation to advertising: and to provide a device of this character simple and economical to manufacture.

In accomplishing these and other objects of the invention, I have provided improved details of structure, the preferred form of which is illustrated in the accompanying drawings, wherein:

Fig. 1 is a side view of my advertising signal.

Fig. 2 is a vertical cross sectional view through the signal, taken on a line 2-2, Fig. 3.

Fig. 3 is a cross sectional view taken on a line 3--3,

Fig. 2.

. Fig. 4 is a cross sectional view taken on a line 44, Fig. 2.

Fig. 5 is a cross sectional view taken on a line 5-5, Fig. 2.

Fig. 6 is a cross sectional view taken on a line 66, Fig. 2, particularly illustrating the wiring mechanism.

Fig. 7 is a cross section fragmentary view particularly illustrating the housing for the advertising signs and the reflector therein.

Fig. 8 is a diagrammatic view of the wiring mechanism.

Referring more in detail to the drawings:

1 designates an advertising signal embodying the features of my invention mounted upon a base 2.-

The base is preferably made of metal and has-reinforcing angle members 3 in the respective corners of the base and cross arms 4 and 5 and a plurality of feet 6 on which the base is supported. The base has a removable bottom 7.

A vertically arranged housing 8 is mounted on the base 2 and is separated by a partition 9 forming alower compartment 10 and an upper compartment 11. The housing 8 has sides 12, 13, 14 and 15, and each compartment 10 and 11 is provided with openings 16, 17, 18 and 19, in which are rigidly mounted housings '20, 21, 22 and 23 with outwardly extending hoods as-indicated at 24, Fig. 1. The openings 16, 17, 18 and 19 are provided Staes Patent ice 2 with lens 25, 26, 27 and 28. The lens in the lower compartment 8 are colored green with the word Go indicated thereon as illustrated at 29 (Fig. 1).

As the upper compartment 11 is identical to the lower compartment 8 and has similar openings inthe sides thereof and housing and lenses, they will not be separately numbered. The lens are colored red and the word Stop shown thereon as illustrated at 30 (Fig. 1). The lens are flat pieces of glass slidable in flanges 30' in the respective sides of the housing 8.

The housing 8 has an open top 31 and mounted ther over is an advertising compartment or housing 32 having a bottom 33 having an opening 34 corresponding in size to the opening 31 in the housing 8. The bottom33 of the reflecting compartment 32 has an upstanding angular flange 35 and corner members 36 connected at their upper ends by a band 37. Mounted within the corners of the angular flange 35 and band 37 are keepers 38 having spaced flanges 39 which are also spaced from the band member 37 and the upstanding flange 35. Adapted to engage within the flange of the keeper members38 in the respective corners of the reflecting compartment 32 are spaced glass plates 40 and 41 forming sides 42, 43, 44 and 45 for the reflecting compartment 32. Adapted to engage between the glass plates 40 and 41 are advertising sheets 46 made of plastic or other similar material upon which may be depicted any form of product which the user desires to be displayed for sale-in the respective sides of. the reflector compartment 32.

Extending inwardly from the top of the compartment 32 is a pyramidal shaped reflector 47 having its point 48 substantially over the center of the opening 34 in the compartment 32 and its upper edges are cut away as indicated at 49 and the flanges thereof are bent outwardly and downwardly as indicated at 50 and hooked over band 37 around the top of the reflector compartment 32. A pyramidal cover 51 is provided having downwardly extending annular flange 52 which engages over the flange 50 of the reflector member 47. The advertising sheet 46 may be removed from the advertising compartment by slipping the same from between the glass plates 40 and 41 or by removal of the glass plates and placing the sheet 46 therebetween.

I do not wish to be limited to this particular form of advertising housing as it will be obvious that the sides of the housing could be constructed so that the plates would slide out from each side thereof without removing the cover and reflector member. It is also obvious that the advetrising indicia may be placed on the glass sides without departing from the spirit of my invention.

An electrical control mechanism as indicated at 53 is mounted in the base 2 and has a wire cord 54 leading to a source of supply (not shown). A light socket 55 is mounted on the base 2 within the housing 8 and is provided with a bulb 56. A light socket 57 is provided on the partition 9 of the compartment 11 and is provided with a light bulb 58.

The wiring mechanism includes a circuit breaker as indicated at 59 of bi-metal material and includes a resistance or heating coil 60 and is parallel with the light bulb 56 and when the heat of the coil heats the connection with the circuit breaker, the breaker .will move to the connection as indicated at 61 to illuminate the bulb 58.

The bulb 58 is of higher watt voltage than the bulb 56 and the socket is mounted on a bracket 62 so that the largest diameter of the bulb portion of the light will be substantially even with the opening in the top of the compartment 11 so that when the bulb 58 is energized the stop signals will be illuminated, and at the same time the advertising indicia on the four sides of the advertising compartment 32 will be illuminated. In other words,

3 'theli'ght bulb'58 serves a dual purpose of illuminating 'thestopsignatand tlie'advertising media. The reflector 47 will reflect the lights onithe advertising media.

It will be obvious that by,placing.my advertising signal on acou'nter orlshel-f in the store-aridataching the light cord through the connection 63 to a source of electric current, the signal wil be energized and will be automatically diverted fromthe 's'top .andgo signals" by the circuit breakertoattract'the attention of the customers in the store. =-At"th'efsa'me time the stop signals are energized, theiadvertisingmedia' in the vwalls of the advertising compartmentixlwill"beilluminatedv to show the products advertisedby the'user. 'The' 'change of'li'ghts occur at approximately four second intervals.

' "Ithasb'een*demonstratecl bymy' advertising signal that as"high"as eightypercent of the customers in the store will notice the advertising 'sign'al'whereas by actual experience an ordinarydisplay cardor' lighted advertising media on topofa counteror' shelf in thegrocery store or the like willattract'lit'tle or no attention.

WhileIhave illustratedrny apparatus as being made of metaL-it will be obvious other materials may be utilized without'departing from the spirit of my invention.

"It-will be 'obvious from the foregoing that I have provided-an improved advertising signal for grocery stores and-the like which wil operate efliciently and attract attention of the shoppers in the store.

' What- I claimand desire to secure by Letters Patent is:

lwAn advertising signal of the character described comprising; a base, a housing substantially square in cross section extending vertically above said base, apartition transversely of said housing dividing the housing into upper and lower compartments, said compartments each having openings in the four sides thereof, lens in said openings, the lens in the-lower compartment carrying the go signal and the' lens-in the upper compartment carrying the stop signal, said upper compartment having an open-top, an advertising compartment-mounted on said upper compartment of the 'housing, said advertising compartment having a bottom provided with an opening conforming to the open top of the'upper compartment of the housing, reflector means depending in said advertising compartment, said advertising compartment having removable spaced transparent side walls, advertising sheets slidable between said Walls, light-means in said upper and lower compartmentsof said housing, and means for alternately energizing said light means for indicating the stop and go-'signa1s,' said stop signal and the advertising sheets being illuminated concurrently.

2. An advertising signal of'the character described comprising, a base, ahousing substantiallysquare in cross sectionextending vertically above said base, a partition transverselyof said housing dividing the housing into upper and lower compartments, said compartments each having openings in the four sides thereof, an elongated lens member slidable in said housing to cover said openings, the lenscovering the lower openings carrying the go signal and the lens covering the upper openings carrying the stop signal, said upper compartment having anopen top, an advertising compartment mounted on said upper compartment of the housing, said advertising compartmenthaving a bottom provided with an opening conforming to the open top of the upper compartment of the housing, reflector means depending in said advertising compartment, said advertising compartment having removable spaced transparent side walls, advertising sheets slidable between said walls, light means in said upper and lower compartments of said housing, and means for alternately energizing said light means for indicating the stop and go'signals, said stop signal and the advertising sheets being illuminated concurrently.

3. All advertising signal of the character described comprising, a base, ahousing substantially square in cross'section 'ex'tending vertically above said base, a partition transversely of said housing dividing the housing into upper and lower compartments, said compartments each openings, the lens in the lower compartment carrying the go signal and the lens in the upper compartment carrying the stop signal, said upper compartment having an open top, an advertising compartment mounted on said upper compartment of the housing, said advertising compartment having a bottom=provided with an opening conforming to the open top of the upper compartment of the housing forming an open passageway between the upper compartment" of thei-housing and said advertising compartment,.a pyramidal-shaped reflector depending in said advertising compartment, said advertising compartment having removable spaced transparent side walls, advertising sheets on which colored transparencies of products are displayed slidable between said walls, light means in said upper and lower compartments of said housing, and means for alternately energizing said light means for indicating the stop and go signals, the upper light means being located in 'the passageway between the upper compartments and the advertising compartment so that said stop signal and the advertising sheets will be illuminated concurrently.

4. .An advertising signal of the character described comprising, a base, a housing substantially square in cross section extending vertically above said base, a partition'transversely of said housing dividing the housing into upper and lower compartments, said compartments each having openings in 'thefour sides thereof, lens in said openings, the lens inthe lower compartment carrying the gdsignal and the lens in the upper compartment carrying the"st 0p signal, said upper compartment having an open'top, an advertising. compartment mounted on said upper compartment of the housing, said advertising compa'rtment having a bottom provided with an opening conforming to the open top of'the upper compartment of the housing, said. advertising compartment having corner posts anda band around its upper periphery, a pyramidalshaped'reflector having down-turned'flanges on its upper edge engaging said band and depending in said advertising 'c'ompartme'ngisaid'advertising compartment having removable spaced "transparent'side walls engaging said corner posts, advertising'sheets carrying color transparencies of products slidable. between said walls, light means in said upperandilower compartments of said housing, and meansfor alternately energizing said light means for indicating the stop and go signals, said stop signal and the advertising sheetsbeing illuminated concurrently.

5. An advertising signal of the character described comprising, a'base, a housing substantially square in cross section extending vertically above said base, a-partition transversely of said housing dividing the housing into upper and lower compartments, said compartments each'having openings'inthe' four sides thereof, lens in said openingsfthe'lens 'in the lower compartment carrying the go signal andthe 'lensin the upper compartment carrying the stop'-signal,' said upper compartment'having an open top, an advertising compartment mountedonsaid upper compartment'of the'housing, said advertising compartment havingabottom provided with an opening'conforming to 'the 'opentop of theupper compartment of the housing, said "advertising "compartment having corner posts and a-band around the top thereof, elongated keeper members in said cornershaving spaced flanges forming channels between the corner posts and said flanges,v reflector'mans' having connection-with said band and depending in said advertising compartment, spaced transparent sidewalls for said' advertising compartment slidable in said channels formedby said keepers, flexible sheetscarryingcolor transparencies of products slidable between said walls, light-means in said upper and lower compartments of saidhousing, and means for alternately energizing-said'light'means for indicating the stop and gosignals;'saidstop signal and the advertising sheets being i'lluminatedconcurrently.

6. An advertising signal of the character described comprising, a base, a housing substantially square in cross section extending vertically above said base, a partition transversely of said housing dividing the housing into upper and lower compartments, said compartments each having openings in the four sides thereof, lens in said openings, the lens in the lower compartment carrying the go signal and the lens in the upper compartment carrying the stop signal, said upper compartment having an open top, an advertising compartment mounted on said upper compartment of the housing, said advertising compartment having a bottom provided with an opening conforming to the open top of the upper compartment of the housing and forming a passageway between the upper compartment and the advertising compartment, a reflector having means engaging the upper edge of said advertising compartment and extending downwardly in said advertising compartment, said advertising compartment having transparent side walls upon which are color transparencies of products, light means in said upper and lower compartments of said housing, and means for alternately energizing said light means for indicating the stop and go signals, said top signal and the advertising sheets being illuminated concurrently.

No references cited. 

